**China’s Gen Z Seeks Retail Therapy as Unemployment Fears Loom**
**Amidst the ongoing economic downturn and rising unemployment in China, Generation Z consumers are increasingly turning to retail therapy to cope with their anxieties and frustrations.**
According to a recent report by the China Youth Daily and CBNData, 70% of Gen Z respondents said that shopping helps them relieve stress and improve their mood. The report also found that Gen Z consumers are spending more on non-essential items, such as clothing, cosmetics, and entertainment, in an effort to escape the negative news and economic uncertainty surrounding them.
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