American fashion retailer Banana Republic has announced the opening of two new stores in Los Angeles, California, including its first-ever homeware destination.
The 5,000-square-foot homeware store, located at The Grove shopping center, showcases a curated collection of furniture, décor, and tabletop accessories. The space is designed to provide an immersive shopping experience, with vignettes that demonstrate how to incorporate Banana Republic’s homeware pieces into different living spaces.
The second store, a 3,000-square-foot location at Westfield Century City, offers Banana Republic’s full range of men’s and women’s apparel, accessories, and footwear. The store features a modern and sophisticated design, with clean lines and natural materials.
Both stores are part of Banana Republic’s ongoing expansion strategy, which aims to enhance the customer experience and reach new audiences. The homeware store in particular represents a significant step for the brand, as it marks its entry into a new product category.
“We are excited to open these two new stores in Los Angeles, which is a key market for Banana Republic,” said Mark Breitbard, Banana Republic’s global brand president and chief executive officer. “The homeware store is a particularly exciting development for us, as it allows us to offer our customers a new way to shop for their homes.”
The new stores are part of a larger trend among fashion retailers to expand into homeware. In recent years, brands such as H&M, Zara, and Anthropologie have all launched homeware collections and opened dedicated homeware stores. This trend reflects the growing consumer demand for stylish and affordable home décor.
Banana Republic’s homeware collection is designed to appeal to a wide range of customers, from those looking for classic and timeless pieces to those who prefer a more modern and eclectic style. The collection includes a variety of furniture items, such as sofas, armchairs, and coffee tables, as well as a wide selection of décor and tabletop accessories, such as lamps, vases, and throw pillows.
The homeware store at The Grove is open seven days a week, from 10am to 9pm. The store at Westfield Century City is also open seven days a week, from 10am to 8pm..
