**London, UK -** Farfetch has partnered with 12on12 to launch a pop-up shop celebrating 50 years of hip-hop culture. The exclusive retail experience will feature a curated selection of streetwear, accessories, and collectibles from leading brands and emerging designers..
**Immersive Shopping Experience**.
The pop-up shop will be located at 12on12’s flagship store in London’s Soho district. Customers will be immersed in the vibrant atmosphere of hip-hop, with live DJ sets and interactive displays showcasing the evolution of the genre. A dedicated customization station will offer personalized embroidery and screen printing services, allowing shoppers to create unique and memorable pieces..
**Exclusive Product Collaborations**.
The Farfetch x 12on12 pop-up shop will feature a range of exclusive product collaborations, including limited-edition T-shirts, hoodies, and accessories. Notable brands involved in these collaborations include Stüssy, Off-White, Supreme, and A Bathing Ape. Emerging designers such as Heron Preston, Martine Rose, and Bianca Chandon will also showcase their contributions to the hip-hop aesthetic..
**Celebrating Hip-Hop Culture**.
The pop-up shop is not only a retail experience but also a celebration of the transformative impact of hip-hop culture. Visitors will have the opportunity to explore the genre’s history, influence on fashion, and its ongoing evolution through interactive exhibits. Exclusive workshops and panel discussions with industry experts will delve into the cultural significance and creative innovations of hip-hop..
**Sustainability and Community Engagement**.
Farfetch and 12on12 are committed to sustainability and community engagement. A portion of the proceeds from the pop-up shop will be donated to organizations supporting youth empowerment and arts education programs in underserved communities. The event will also feature up-and-coming local artists and musicians, providing a platform for their talents and perspectives..
**Pop-Up Shop Details**.
The Farfetch x 12on12 pop-up shop will be open from [Start Date] to [End Date]. Visitors can expect:.
* Exclusive product collaborations.
* Immersive hip-hop experience.
* Live DJ sets and interactive displays.
* Customization station.
* Workshops and panel discussions.
* Community engagement initiatives.
For more information and updates, visit www.farfetch.com/12on12-pop-up-shop or follow @farfetch and @12on12_lifestyle on social media using the hashtag #FarfetchX12on12..
