**London-based retail technology platform Prospect 100 announced raising $19 million (17 million pounds) in a Series A funding round to support the expansion of its brand co-creation services.**
The funding round was led by Eight Roads, the proprietary investment arm of Fidelity International, joined by existing investor Octopus Ventures.
Prospect 100 is a platform that empowers brands to collaborate with their consumers to develop new products. The company’s technology includes a crowdsourcing platform, product lifecycle management tools, and data analytics that enable brands to gather insights, collect feedback, and ultimately enhance their products and services.
The fresh funds will be utilized to upgrade Prospect 100’s co-creation services, expand its global reach, and hire additional talent.
The company plans to invest in its technology infrastructure, enhancing its crowdsourcing platform with artificial intelligence (AI) capabilities. Prospect 100 will also leverage the funds to expand internationally, establishing a presence in key regions such as the United States, Europe, and Asia-Pacific.
Furthermore, Prospect 100 intends to bolster its team, recruiting skilled professionals in software engineering, product development, and marketing to support its growth trajectory.
Commenting on the funding, Will Robins, co-founder and CEO of Prospect 100, expressed enthusiasm about the company’s mission to transform the way brands connect with their customers:
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